Every time you search for something on Google you are using a keyword phrase. The keyword phrase is the physical sentence that you type into Google’s search bar.
For example, if you typed “weight loss for men over 40” or “eye make up tips” the actual words in quote marks are the Google keyword phrases.
So what happens next?
Google has already indexed billions of websites that exist around the World. By indexed I mean that Google sends out its crawler bots over the web and makes detailed lists of the websites that it finds.
The crawler bot reads every webpage it finds so that it can:
- Understand the topic that each page is about.
- Make an assessment of how useful it thinks each page is to a website visitor.
What do I mean by “useful”?
Imagine that someone is searching for a place to stay while on vacation in Toronto and they can choose between 2 websites for help.
The first simply has a map with the location and name of each hotel shown on it whereas the second website has:
- A similar map.
- Details about pricing.
- Room availability information.
- Services available at each hotel.
- Identifies which are family friendly.
- Lists contact details for each hotel.
- Shows pictures of each hotel and their rooms.
- Has guest reviews and ratings.
Clearly the second website is going to be more useful to a website visitor looking for a hotel in Toronto.
Google will make a list of the websites it finds and rank them in order of helpfulness and it does this for just about anything that people search on the web for.
Continuing with the Toronto hotel scenario, it’s possible to split users of hotels down into different categories such as:
- Business users.
- Leisure users.
Within those 2 broad categories you could break down hotel users even further:
- Conference/meeting room requirements.
- Product launches.
- Businesses with many employees looking to book room nights.
- Businesses with a one-off requirement for room nights.
- Regular bookings.
- Irregular bookings.
- Business travellers with special dietary requirements.
- Hotel locations near to a particular supplier.
- Family/child friendly hotels.
- Locations close to tourist attractions.
- Inexpensive prices for families.
- Hotels with specific facilities (such a pool).
- Hotels offering creche facilities.
What the above lists shows us is that there are many different groups of people who may want to find a hotel and each of these groups will use different search terms in Google.
- Best family hotel in Toronto.
- Cheap hotels in Toronto.
- Best hotels for business travellers Toronto.
- Dog friendly hotels Toronto.
- Toronto hotels with swimming pools.
- Toronto hotels near to (tourist site A).
For each specific keyword phrase Google will have a list of sites ranked from most helpful to least helpful.
So a hotel website that ranks number 1 in Google when someone searches for “Best family hotel in Toronto” might not feature anywhere when someone types “Best hotel for business traveller Toronto” as Google would not consider a family orientated hotel suitable for business travellers.
Essentially Google is trying to match users to the most specifically helpful website that it knows.
So to build a successful website, you need to join the dots. Find out what keywords your potential customers are using and then build website pages that are as helpful to those customers as you can make them.
But are some keywords better than the others?
To answer that question, I need to explain about traffic and search competition.
Some keyword phrases are used by people more than others. This isn’t because of any sort of conspiracy but simply because a particular phrase or reference might just make more sense when looking at a particular topic.
Each time a search phrase is typed into Google, it is logged and recorded. Google stores all of the historical search data and makes it available to keyword tool programs and similar pieces of software.
This allows those tools to make an estimate of possible future search volumes, based on the historical data. Now of course no-one can predict the future with certainty, however if a search phrase has been typed into Google say 5,000 times each month for the last 16 months then it’s reasonable to assume that there will be another 5,000 searches or so made this month.
From your website affiliate business point of view, the higher the search volumes of your keywords the better as more searches means more potential customers.
For each keyword that you find that is relevant to your business, you will need to assess the competition that you face in order to convince Google that you are the most helpful site.
To do this, there are 2 tasks that you need to undertake:
- Find out how many other websites have your chosen search phrase included in one of their pages
- See if there are many “authority” sites listed on page 1 of Google
The lower the number of websites that contain the precise search term and authority sites the better. This is because if there are already a large number of great quality sites already indexed by Google you are going to have your work cut out to try and provide a better website and be seen as more helpful.
So if you can find keywords that have high search volumes and low competition, then you are well on your way to success.
Want to learn how you can improve your ranking for your chosen Google Keyword Phrases?
- Access a brilliant keyword tool.
- Learn how to determine search volumes.
- Learn how to assess the competition.
- Learn how to generate an endless list of keywords that are relevant to your product/business that you are promoting.
Please us the comment box below if you have any questions about Google keyword phrases and I will answer then ASAP.
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