How to turn your love of running into an internet business

Runners are ideal people to set up a successful online business.

How to turn your love of running into an online business

As a runner, you’re used to setting yourself a goal and then working towards it until you achieve success.

That is perfect mindset to be successful in this business.

How to set up an online running business

The basics

The internet is a huge global marketplace, estimated to be in the region of 2 billion people worldwide. These days, with the technology we have, anyone can set up a website, which is a window to this marketplace, quickly and without needing special skills.

Everyday people search and buy online just about everything you could think of and that includes running gear. According to Sport England, over 2,000,000 people run every week in the UK alone and those people regularly need to buy new kit.

What if:

  1. You could help some of those people to find the running gear that’s right for them and;

  2. You could get paid each time you successfully help someone

Well, you can and that’s exactly how this business works.

Affiliate marketing – also known as commission sales

There are a great number of  online retailers who deal in running gear, from the big well known brands right the way down to small independent concerns.

Many of them offer what’s known as affiliate programs. This is a simple arrangement where the retailer invites people (such as you) to refer customers to them and if those customers buy from them, the retailer pays you a percentage of the sales value of what is bought.

So if you refer a new customer to Sports Direct who buys a pair of Asics Gel Excel 33 V2’s for £100 for example, you would receive 5% commission on the sale, so £5.

That £5 is just the start, once your site is up and “running” you’re looking to make lots of sales every week/month of the year.

And it’s not just running shoes you can promote.

  • Jackets
  • Singlets
  • Running tops
  • Shorts
  • Socks
  • Gloves
  • Compression gear
  • Treadmills
  • Nutrition supplements
  • Water bottles
  • Running bags
  • Eyewear
  • Watches
  • Fitbit
  • Phone/ipod holders
  • Even Hotels near running events

The list goes on and on!

If you’re making commission each time someone buys a product recommended by you from the list above, you won’t need to be making many sales per category before you’ll be enjoying a nice regular sum of monthly money.

Learn how to set up your website and begin promoting it

This is the part where I make my recommendation to you!

I’m part of a group called Wealthy Affiliate that provides a complete step by step training package to take you from an internet newcomer all the way through to a fully fledged internet entrepreneur.

Before you start to worry about cost, this is how Wealthy Affiliate works:

Start for FREE

You’ve never met me personally, so why would I expect you trust everything that I’m saying here? The answer is I don’t expect you to. Scepticism is healthy and protects you from getting ripped off. So that’s why the Wealthy Affiliate free starter account has been designed to be completely free and without any risk or ties whatsoever. So, rather than you taking my word for it, you can see for yourself, for free and then make up your own mind.

You can create a free starter account here if you like. As you’ll see, all you need to enter is your name and an email address. There is absolutely no requests for credit card details or delayed payment structures or anything like that at all.

You don’t even have to use your main email address if you don’t want to. Set up a completely separate address if you prefer. That way if you don’t like the platform for any reason you can simply leave and delete your temporary email.

Free Starter Membership benefits

There are several key parts of the free starter membership:

  1. You can have a good look around and meet the people who are already members and talk to them
  2. You can see for yourself that Wealthy Affiliate is a genuine business with real people
  3. You will be able to see other member’s websites
  4. You will be able to take the hands on, practical 10 part course

The 10 part course is a really good start point for your internet journey. Here’s an overview of what you’ll learn:

Lesson 1: Getting Rolling!

Lesson 2: How to make money online

Lesson 3: Choose a niche (I would suggest running!)

Lesson 4: Building your own website

Lesson 5: Setting up your website

Lesson 6: Getting your site ready for the search engines

Lesson 7: Keywords

Lesson 8: Creating website pages

Lesson 9: How to create quality for your visitors

Lesson 10: Congratulations and what comes next

By the end of the course, you’ll have a website that will be live on the internet and it’s all free!

The support that you’ll have

Just in the same way that runners perform better with training partners and training groups, building an internet business is exactly the same. You will never be left on your own as you move through the lessons and we all encourage and help each other along the way.

Examples of support include:

  • You can direct message me
  • You can use the Live chat function
  • You can ask the community a question

In fact here’s a screenshot of the community Q&A session that’s going on at the moment:

Set up a running themed website

Going Premium

The free starter membership and course is great, but it’s only designed to take you so far. It’s main purpose is to give you a great insight into how the platform works and to see that we are all real and normal.

You can stay at the free membership level forever if you like, but my opinion is that you won’t be able to progress much further without “Going Premium”

Premium membership is inexpensive and is paid monthly.

First month is £14 and then £35 for every month thereafter (all tax deductible too!).

For this price you get a lot:

  • Unlimited hosting for multiple websites
  • Unlimited free websites
  • Email hosting
  • Access to all the training that has ever been created on WA
  • Live webinars
  • WordPress website building software
  • Keyword Tool
  • Much more

Basically everything you need in order to build and maintain a successful website business for a little over £1 per day.

How much can you earn?

How much you earn clearly depends upon how many sales you make, but to give you an idea there are many Wealthy Affiliate members who have quit their day job and run their websites full time. Others simply supplement their day job income with their website.

Ultimately it depends on what you are looking to get out of the program. Just like running, if you’re looking to run 5k you set out a plan to achieve that and likewise if you’re aiming for a marathon, you would put together a different plan.

It’s the same with your website business. Decide the level of income you want to earn and then we’ll make a plan to get you there.

So to recap:

The business idea is as follows..

  • The online running gear marketplace is huge.
  • Retailers will pay you a commission if you refer customers to them
  • You set up a website that helps people find the gear that’s right for them and they buy from your recommended retailer

You learn how to do this by..

  • Creating your free starter account
  • Taking the free 10 part course
  • Going Premium (cost £14 for 1st month and then £35 per month thereafter)

You’ll be supported by..

  • Me personally
  • An online community of over 100,000 members
  • Step by step “How to Videos”
  • Live webinars
  • Other members advice, tips and blogs


>> Come join us in the race of your life – set up your free starter account here<<

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